Marketing Your Clinical Practice

Resource Type

Book

Description

"From Book News, Inc. Baum teaches at Tulane School of Medicine and Louisiana State U.; Henkel is a professional writer based in California. Designed for practitioners, their text provides examples from an existing private practice on how to attract new patients; develop the loyalty and bonding of current patients; keep staff members motivated, organized, and dedicated to caring for patients; communicate with other physicians, other professionals, and managed care plans; and effectively use consultants and technology to achieve marketing success. Specific changes from the second to third edition are not stated.Copyright © 2004 Book News, Inc., Portland, Or"--www.amazon.com

Ages

All Ages

Age Groups

Adulthood (22+)

Languages

English

ISBN

0763733342

Author

Neil Baum

Publication

2004 Jones and Bartlett Publishers

Availability

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